How Micato Grew Sales Margins by 70% While Increasing ROAS

Challenge

Micato Safaris, a luxury safari company serving high-income travelers, needed to determine how to proceed in a post-pandemic travel industry landscape, while overcoming declining interest and conversions.

Objectives

• Maximize efficiency and engagement with strategic ad spend
• Target specific audiences for higher conversion rates
• Drive revenue growth through incremental marketing innovations

Business Impact

829 noticed that many competitors had cut advertising, so we offered a creative alternative – shifting strategically to a “trickle-spend,” gradually adjusting ad budgets instead of pausing campaigns entirely.

With captivating new creative units, we focused efforts on a new customer list of 20K emails for remarketing and lookalike audiences. Campaigns targeted lower-funnel actions like brochure requests and consultation forms, avoiding direct sales pressure to maximize efficiency and engagement. In short, Micato prepared for their current situation and had a head start on non-spending competitors as market conditions rebounded.

The results were remarkable, generating 85% rise in conversions and 99% more unique clicks. Trip bookings surged by 70%, generating ROAS in millions of dollars. This incremental spending approach, combined with data-driven targeting and new creative, created remarkable growth during an otherwise challenging marketing environment.