How Celestyal Increased Revenue 125% YoY With Global Paid Media Optimization

Challenge

Celestyal Cruises needed to drive bookings and revenue across global markets while navigating seasonal volatility, budget shifts, and a competitive holiday ad landscape. The challenge was to improve cost efficiency, scale high-performing regions, and optimize creative across all paid channels—without compromising performance or CPA.

Objectives

• Scale bookings and revenue across key regions: US, UK, AUS, and CAN
• Optimize CPA and ROAS while maintaining campaign efficiency
• Improve asset testing and creative performance across channels
• Test and refine bidding strategies to drive long-term impact
• Strengthen conversion tracking and cross-market visibility

Business Impact

829 implemented a coordinated multi-market strategy for Celestyal that increased total digital revenue by 125% year-over-year. By refining bidding tactics, audience segmentation, and creative testing across paid search, social, and programmatic channels, we maximized global impact during a highly competitive season.

Total digital revenue reached €6.7M, while conversion volume rose 83% YoY. Our regional paid search initiatives delivered exceptional results across key international markets, with revenue increases ranging from 125% to 270%. By leveraging A/B testing across PMAX and regional campaigns, we demonstrated that conversion-focused bidding outperformed TROAS in key markets, with US PMAX ROAS increasing 122% MoM and UK PMAX ROAS reaching 680% while driving a 7.35% CPA.

Our creative testing revealed the highest performing assets, generating more efficient CPC and higher click volume across markets. Celestyal’s integrated strategy created a reliable foundation for wave season and 2025, with ongoing testing and audience segmentation now driving long-term growth in bookings and marketing ROI.