How Vimeo Reintroduced Itself as the Most Trusted AI Video Platform
Vimeo CEO Philip Moyer is betting on the human touch – and AI
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Challenge
Reintroduce Vimeo as the most trusted, innovative video platform for enterprises and professional creators.
Business Impact
Since 2004, Vimeo has been a favorite among filmmakers and professional creators, offering a high-quality alternative to mass-market platforms. As video creation became more accessible and video content exploded online, Vimeo began a transformation – aiming to lead in platform innovation and security in the age of AI.
Under new leadership, Vimeo partnered with SBS to evolve its brand: reaffirming its creative roots while expanding into the enterprise space. Backed by a strong creator legacy and emerging AI capabilities, the company was strongly positioned to compete in the growing business video market. SBS helped reposition Vimeo as a tech and AI leader through strategic storytelling via announcements, product updates and thought leadership – securing top-tier coverage in outlets like Axios, CNBC, TechCrunch, The Wall Street Journal, and Fortune.
In today’s AI-powered video era, Vimeo is poised to build the most trusted, innovative platform for professional creators and enterprises alike.
Results
110% increase in paid social revenue
Increasing BCBG’s organic traffic and boosting sales with cost-effective dynamic ad campaigns and a scalable growth model for other brands
266% sales growth through
awareness
Evolving Flipz’s digital strategy integrating paid, earned, and owned media with third-party software to effectively engage shoppers
18% boost in revenue from inbound
Expanding Flow Hydration’s multi-channel strategy to optimize paid advertising, email/SMS campaigns, boosting ROAS and reducing costs