Five Questions with Emilia David of VentureBeat: What’s Next in Enterprise AI
By 829 Studios Content Team | In Partnership with SBS Comms
In the short time since the launch of ChatGPT, AI has evolved from a curiosity to a business imperative. Like every major tech shift before it, the hype cycle is in full swing. But beneath the buzzwords and product launches, a new chapter is taking shape: AI implementation at scale, especially within the enterprise.
To help cut through the noise, we teamed up with SBS Comms to sit down with Emilia David, senior AI reporter at VentureBeat, who covers the enterprise AI beat with a focus on orchestration, cost, policy, and the infrastructure behind the scenes.
Here are five things you need to know heading into 2025 — straight from one of the sharpest reporters on the AI desk.
1. Clarity (and Differentiation) Win in a Crowded AI Market
“What catches my eye? Products that clearly differentiate themselves — and show why enterprises should care.”
AI is everywhere, but attention is scarce. For VentureBeat, differentiation is key — especially when covering enterprise platforms, AI agents, and infrastructure products. If your value prop sounds like the last 10 pitches in Emilia’s inbox, you’re likely to get buried.
Takeaway for brands:
Avoid the fluff. Prioritize messaging that communicates real-world applications, operational value, and business outcomes.
2. AI Policy Is a Business Issue (Not Just a Political One)
“I don’t really cover deepfakes anymore. I care about how state-level policies impact business.”
AI regulation is no longer hypothetical. From SB 1047 in California to global compliance frameworks, policy is shaping adoption timelines and use cases. Companies aren’t just tracking policy for ethics. They’re tracking it for margins and go-to-market plans.
Takeaway for founders and PR teams:
Tie your AI story to enterprise readiness and regulatory foresight. Bring up policy in briefings — it’s part of the tech story now.
3. The 2025 AI Beat Will Be About Orchestration
“In 2025, I’ll really focus on the how of AI agents more than the why.”
Reporters are moving beyond the “why AI” framing and digging into infrastructure, orchestration layers, and total cost of ownership. Think: What makes your stack different? Why is your solution more scalable, ethical, or efficient?
Takeaway for marketers:
Build content and press strategies around the AI infrastructure story. Orchestration is the next battleground.
4. Yes, You Can Pitch — But Not By Phone
“I don’t like being pitched via phone call. Emails with follow-ups are fine.”
Want to pitch Emilia? Be strategic. She’s open to embargoed news, trend commentary, and thought leadership around enterprise AI — but don’t call. She prioritizes inbox zero but is human like the rest of us: a few follow-ups are totally fine.
What not to send:
- Consumer-facing apps
- Generic funding announcements
What to send:
- Enterprise AI trends
- Orchestration + infra updates
- Market shifts with clear enterprise implications
5. Emilia’s Current Reads? Fiction, Journalism, and Research Papers
“I’m reading Final Girl Support Group for fun, and Some People Need Killing for serious work.”
In between parsing dense research papers and briefing founders, Emilia’s also diving into true crime, political journalism, and dystopian fiction. (Writers: take note — this is how top reporters keep perspective.)
Final Thoughts
AI in 2025 will be defined by implementation, policy impact, and orchestration at scale—not flashy demos. Reporters like Emilia David are helping shape that conversation, and marketers, founders and comms teams should be paying close attention.
Looking to land your AI story with journalists like Emilia? Focus on infrastructure, be timely with policy, and always, always lead with substance.
