Google’s June 2024 Spam Update: What You Need to Know
On June 20, 2024, Google began rolling out its latest Spam Update, continuing its efforts to improve search quality by removing low-quality results from search pages. This update focuses on websites that don’t follow Google’s guidelines for trustworthy content.
What Is a Google Spam Update?
Unlike core updates that change how Google ranks high-quality content, spam updates specifically target practices that try to manipulate rankings. These include automatically generated content, hidden redirects, or artificial link-building that attempts to boost a site’s perceived authority.
If your website follows honest SEO practices, you likely have nothing to worry about. However, if your site (or websites linking to you) use questionable tactics, now is the time to address those issues.
Timeline
- Started: June 20, 2024
- Expected duration: About one week
During this period, you might notice changes in your rankings—either drops or unexpected increases. Once fully implemented, these changes typically stabilize.
What You Should Do
- Review your backlinks: Use tools like Ahrefs or SEMrush to identify potentially problematic links pointing to your site.
- Evaluate thin content: Remove or improve pages that offer little value to visitors.
- Check for technical issues: Ensure you’re not using hidden text, deceptive redirects, or similar tactics.
Google consistently rewards websites that provide relevant, trustworthy information rather than those looking for shortcuts. This update reinforces that content focused on helping users will continue to perform well.
Stay informed about future updates as Google continues to refine its algorithms throughout 2024.
