Inside the Global Tech Beat: A Conversation with CNBC’s Ryan Browne
By the 829 Studios Content Team | In Collaboration with SBS Comms
As tech continues to scale across borders and industries, the media covering it must keep pace. In today’s increasingly global economy, where AI regulation, crypto, and Big Tech policy unfold across time zones, having a pulse on international narratives is essential.
To help unpack what’s happening in the Q4 media landscape we connected with Ryan Browne, a seasoned tech reporter at CNBC based in London. Ryan has covered everything from fintech and crypto to AI and regulation. He’s known for striking the balance between covering massive players like Meta and OpenAI while keeping an eye on the emerging tech disruptors worth watching.
Here’s what he had to say about his beat, the future of crypto coverage, and how PR pros can break through with better international storytelling.
Q1: What’s Changed (and What Hasn’t) at CNBC?
While some newsroom models are built around volume, Ryan says CNBC International is evolving toward “quality over quantity.” That means fewer stories for clicks, and more focus on pieces that deliver long-term value for both readers and the brand. Despite the pace of change in media, CNBC’s London tech team remains tightly knit, consistent, and committed to delivering meaningful tech journalism.
“We’re just as close as we’ve ever been. That’s always going to be a good thing,” Ryan shared.
Q2: What Stories Cut Through?
Ryan’s coverage centers around three categories:
- Big Tech (Google, Meta, Amazon, etc.)
- Policy and regulation (especially in the EU)
- Future-focused technologies (AI, fintech, crypto)
He encourages PR professionals to do their research—check his author page, understand his focus areas, and craft pitches that align with his beat. “I’m a sucker for stories on how big tech is using future technologies,” he said. Startups can stand out too, especially if they are doing something genuinely new or have partnerships with major tech players.
Pro tip: Companies with £100M+ in revenue or notable backers tend to make stronger pitches for his audience.
Q3: Is Crypto Still on the Radar?
Crypto may no longer dominate headlines like it did in 2021, but Ryan’s still watching the space. With AI taking center stage, he’s more selective about which crypto stories get coverage. Breakthrough innovations and industry shake-ups can still command attention.
“The market just isn’t as mad as it used to be… but if something’s really new, that still grabs me.”
Q4: Pitching Preferences
Like most reporters Ryan’s inbox is busy. Keep it focused. He prefers email for formal pitches but encourages follow-ups via WhatsApp for ongoing communication. “It’s just a preference,” he says. As with any pitch, know the reporter, offer substance, and highlight why it matters now.
Q5: What’s He Reading?
While Ryan’s always scanning what his competitors are writing (as any good journalist does), he recommends “Money Men” by Dan McCrum, which offers an inside look at the rise and collapse of Wirecard. It’s a gripping read on fraud and fintech that mirrors today’s cautionary tales in tech.
Takeaways for Marketers and Comms Teams
- International relevance is everything. Think beyond borders. If your story has a global angle, especially European applications or regulatory implications, lean into it.
- Emerging tech isn’t enough. Showcase traction, funding, or partnerships with larger players.
- Respect the beat. Do your homework on the journalist’s coverage areas before hitting send.
- Be ready to pivot. AI may be dominating the current cycle, but trends shift fast. Stay nimble.
Want help crafting pitches that cut through, or support with earned media strategy across regions? Connect with the 829 PR team to learn how we help brands navigate a changing global media landscape.
