Demand generation

Rapidly accelerate growth with a demand gen engine

We’ll organize and implement a unique demand generation marketing strategy designed to leverage the latest technology-fueled insights to inform channel distribution and sales tactics.

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A comprehensive suite of services working in harmony

With a thoughtfully strategic demand gen strategy, we can turn marketing and sales ops into a revenue-generating machine with explosive ROI and ROAS.

  • Data-informed, sustainable growth

    By identifying opportunities based on data and performance, growth becomes repeatable and exponential.

  • Aligned sales and marketing efforts

    With sales and marketing working as a team, focus shifts to true conversions, not just leads.

  • The best of inbound and outbound

    By combining a variety of tactics across the entire customer journey, results are diversified in a number of different ways.

Our Approach

  • Insights that identify opportunity

    Analyzing and applying the full mar-tech stack, we combine insights from multiple platforms and sources with strategic marketing and sales alignment to focus on driving growth in target accounts.

  • An AI and human led approach

    Once goals, ideal customer profiles (ICPs), and buyer stages are defined, AI-driven metrics are layered in to automated and human-driven processes

  • A smarter use of AI

    6sense’s 6QA augments traditional MQLs and SQLs, delivering actionable insights to marketing campaigns and producing sales handoffs your team actually trusts.

I wanted to send you a sincere thank you for being a great partner! I enjoy working with you both and the rest of the 829 team to shift our account to align with our marketing strategy that continuously evolves.

Our Process

  • Preliminary audit

    A comprehensive audit and inventory of current systems allows us to understand your current sales and marketing landscape, creating meaningful conversation for the duration of the project.

  • Kickoff and stakeholder interviews

    Our team will meet with core stakeholders to discuss project specifications and goals — and gain an understanding of your go-to-market strategy.

  • ABM strategic development

    We’ll engage selected technology partners, levering their best practices and integration recommendations in a systemic approach. That includes a target audience review, competitive landscape outline, and a detailed buyer
    journey.

  • Campaign design and development

    Your 829 team will create new core messaging that aligns with your key buyer personas and channels. We’ll create creative assets including display advertising, infographics and email collateral to support your engagement
    tactics.

  • Platform configuration and implementation

    We’ll create and debug configured integrations with the assistance of your internal CRM resources and third-party platform support.

  • Launch and team alignment

    Before launch, an internal review is scheduled with all stakeholders. We’ll train your in-house team on how to utilize newly integrated platforms and metrics, including the handoff between automated programs and sales utilizing
    the 6QA score.

  • Ongoing analytics, maintenance, and management

    We’ll monitor performance on a weekly basis and make any appropriate changes based on success metrics, industry benchmarks, as well as your feedback. You’ll receive monthly performance reports including relevant performance metrics and actionable insights.

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Discover how we can drive more leads, sales, and engagement for your organization.

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