How Aetherflux Launched the Future of Space-Based Solar

Challenge

Aetherflux aimed to make a high-impact debut in the energy sector, positioning itself as a leader in space-based solar power and leveraging its founder’s reputation to secure top-tier media coverage.

Business Impact

We partnered with Aetherflux in a sprint ahead of launch to craft a strategic media plan and aspirational press messaging that ensured a powerful debut for the stealth team. The goal was to establish Aetherflux as a leader in the emerging space-based energy sector while leveraging the team’s founder – Baiju Bhatt, co-founder of Robinhood – as a thought leader in space innovation.

The result was a full-scale campaign featuring targeted media interviews, detailed launch materials, and high-profile written and broadcast stories in top outlets like Forbes, Bloomberg, TechCrunch, Fast Company, and additional space and tech trades.

This comprehensive approach positioned Aetherflux as a forward-thinking innovator, while generating widespread company recognition. Post-launch, we secured follow-up meetings with top-tier outlets, setting the stage for continued media momentum and visibility. The launch generated a significant buzz, positioning Aetherflux as a forward-thinking leader in clean energy and space innovation.

The success of the Aetherflux debut was driven by the SBS Comms team, who 829 is excited and proud to have merged with.