How American Express Validated its Innovation in Data Science
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Challenge
American Express needed to elevate its reputation as a leader in AI, machine learning, and fintech innovation, reinforcing its expertise across the payments ecosystem while distinguishing itself in a crowded financial landscape.
Business Impact
We honed in on three key differentiators of Amex’s AI/ML approach:
- The team’s unique data access across the entire payments chain
- The card company’s advanced deep learning techniques
- The company’s tenured decision-science talent
Through strategic messaging and media relationship-building, we positioned Amex as a thought leader in AI-powered financial services. This resulted in ongoing media coverage across AI, data science, and fintech publications, reinforcing its innovation leadership and driving sustained press engagement across top-tier outlets.
The success of the Amex initiative was driven by the SBS Comms team, who 829 is excited and proud to have merged with.
110% increase in paid social revenue
Increasing BCBG’s organic traffic and boosting sales with cost-effective dynamic ad campaigns and a scalable growth model for other brands
266% sales growth through
awareness
Evolving Flipz’s digital strategy integrating paid, earned, and owned media with third-party software to effectively engage shoppers
18% boost in revenue from inbound
Expanding Flow Hydration’s multi-channel strategy to optimize paid advertising, email/SMS campaigns, boosting ROAS and reducing costs