How Arbor Day Foundation Boosted Online Donations 25% Through a Strategic Website Overhaul
Challenge
Arbor Day Foundation, a global nonprofit dedicated to tree planting and environmental stewardship, needed a modern website with an improved user experience that reflects its mission, highlights ways to get involved, and drives donations.
Objectives
- Launch a WCAG compliant site with a intuitive content authoring experience
- Boost donor and lead conversions through better UX and content strategy
- Improve SEO through an optimized site structure and a strategic analytics plan
Business Impact
829 Studios and Arbor Day Foundation executed a full digital transformation including UX research, content strategy, design, and development.
Key outcomes included a 10x increase in program page traffic, 25% growth in donations from impact content, and an 82% increase in lead generation for the non-profit’s flagship urban forestry program.
In just 3 months, the site generated 35.1M impressions, and added 8K more organic clicks YOY, increasing keyword rankings to 35,000+ first-page terms.
Industry
Non-Profit
Services
Web Design & Development
Paid Search
Search Engine Optimization
Platform
Acquia
Drupal
Results
↑35M Impressions in 3 Months
↑1K First-time Donors
↑8K Organic Clicks YOY
266% sales growth through
awareness
Evolving Flipz’s digital strategy integrating paid, earned, and owned media with third-party software to effectively engage shoppers
110% increase in paid social revenue
Increasing BCBG’s organic traffic and boosting sales with cost-effective dynamic ad campaigns and a scalable growth model for other brands
18% boost in revenue from inbound
Expanding Flow Hydration’s multi-channel strategy to optimize paid advertising, email/SMS campaigns, boosting ROAS and reducing costs