How Building Engines Rebranded and Launched a New Website to Drive a $300M Acquisition
Challenge
Building Engines, a commercial real estate operations platform needed a refreshed brand, website, and marketing collateral to support inbound acquisition, partner engagement, and customer growth.
Objectives
- Reposition the brand for industry innovation
- Improve inbound acquisition and partner engagement
- Expand adoption among existing customers
Business Impact
829 Studios and Building Engines built a full brand ecosystem rooted in commercial real estate innovation. Backed by persona development, buyer journey mapping, and competitive analysis, the new website and messaging reflected a modern, SaaS-inspired experience.
The rebrand supported growth of their Prism platform and contributed to Building Engines’ $300M acquisition by JLL. Today, the platform serves 1K+ customers across 52K+ properties worldwide.
Industry
Services
Brand Strategy & Identity
Content Development
Email Marketing
Paid Search
Search Engine Optimization
Web Design & Development
Platform
WordPress
Results
1K+ Active Clients
52K+ Properties Worldwide
$300M Acquisition by JLL
266% sales growth through
awareness
Evolving Flipz’s digital strategy integrating paid, earned, and owned media with third-party software to effectively engage shoppers
110% increase in paid social revenue
Increasing BCBG’s organic traffic and boosting sales with cost-effective dynamic ad campaigns and a scalable growth model for other brands
18% boost in revenue from inbound
Expanding Flow Hydration’s multi-channel strategy to optimize paid advertising, email/SMS campaigns, boosting ROAS and reducing costs