How C2 Vehicles Increased SEO Health & Paid Media Efficiency with an Integrated Growth Strategy

Challenge

C2 Vehicles, a B2B vehicle technology platform, was seeking scalable growth after experiencing flat organic performance and inconsistent results from paid media. The website had SEO technical debt, minimal conversion tracking, and content that lacked optimization for user intent. Paid search campaigns also faced high CPLs and limited keyword relevance—resulting in missed opportunities for lead generation.

Objectives

• Increase keyword visibility and overall site health
• Generate more qualified leads at a lower cost
• Optimize ad spend efficiency and campaign structure
• Improve conversion tracking and reporting accuracy
• Align SEO, paid media, and CRO strategies

Business Impact

829 Studios implemented a comprehensive digital strategy for C2 Vehicles that improved performance across SEO, paid media, and conversion optimization. Technical SEO fixes and updated content structures increased organic rankings by 60% YoY, while targeted keyword efforts led to a 43% increase in organic clicks.

Paid search campaigns were restructured to align more closely with customer intent. The result was a 49% increase in lead volume and a more efficient CPL across campaigns. Optimized landing page content and improved site performance also contributed to higher on-site engagement and lead conversion.

The integrated approach gave C2 Vehicles a stronger digital foundation, supported by transparent reporting and actionable insights to guide further growth.