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Challenge
Following its IPO, Cloudflare sought to increase its visibility beyond the cybersecurity space, positioning itself as a critical force in global internet infrastructure while amplifying its executives as industry thought leaders.
Business Impact
We implemented a multi-pronged media strategy to establish Cloudflare’s leadership in cybersecurity, internet infrastructure, and global digital trends. Through data-driven insights and CEO thought leadership, Cloudflare has become a go-to source for top-tier media, providing analysis on internet traffic trends linked to major global events.
Additionally, our strategic amplification of quarterly earnings resulted in high-profile broadcast appearances, cementing Cloudflare’s status as a trusted industry voice and a recognized brand beyond the cybersecurity space.
The success of the Cloudflare initiative was driven by the SBS Comms team, who 829 is excited and proud to have merged with.
110% increase in paid social revenue
Increasing BCBG’s organic traffic and boosting sales with cost-effective dynamic ad campaigns and a scalable growth model for other brands
266% sales growth through
awareness
Evolving Flipz’s digital strategy integrating paid, earned, and owned media with third-party software to effectively engage shoppers
18% boost in revenue from inbound
Expanding Flow Hydration’s multi-channel strategy to optimize paid advertising, email/SMS campaigns, boosting ROAS and reducing costs