Challenge

Position Greycroft as a growing leader in AI by showcasing its unique advantage of applying decades of success across consumer, lifestyle, and enterprise to accelerate the commercialization of transformative AI technologies.

Business Impact

Greycroft is a seed-to-growth venture capital firm that partners with visionary entrepreneurs building category-defining companies across intelligent consumer and enterprise applications, AI infrastructure, sustainability, and consumer products. Since inception, the firm has raised over $3 billion in capital and completed more than 400 investments.

SBS’s strategic partnership with Greycroft centers on amplifying the firm’s portfolio companies and investment philosophy, showcasing both individual portfolio achievements and Greycroft’s broader vision for technology innovation. Our collaboration has supported the firm’s leading portfolio companies through pivotal moments, including the IPO from MNTN, as well as significant funding milestones for Cheehoo, Whatnot, ThreadAI, and H2OK. To add, our partnership has been laying the groundwork in fostering key relationships and building credibility with key media for Greycroft’s partners. A few key outlets we’ve secured introductory meetings with include Bloomberg, Axios, The Wall Street Journal, Fortune, The New York Times, Reuters, Vogue Business, Forbes, The Information, Pitchbook, Newcomer, and more. 

As Greycroft approaches its 20th anniversary, our partnership focuses on celebrating two decades of success while helping position both the firm and its portfolio companies for sustainable growth and innovation in the years ahead.