How Harmar Increased Conversion Rate by 31% With an Integrated Digital Strategy

Challenge

Harmar, a leading mobility solutions company, needed to improve the efficiency and performance of their digital marketing while navigating seasonal fluctuations and technical tracking limitations. They faced challenges with fragmented content strategies, limited asset availability, and inconsistent tracking across multiple lead sources.

Objectives

• Increase conversion performance across paid and organic channels
• Optimize paid media efficiency through improved targeting and campaign structure
• Enhance website tracking to better attribute conversions to marketing channels
• Streamline organic and social content strategies to support dealer and customer acquisition

Business Impact

829 built an integrated digital strategy that drove measurable growth across search, social, and content channels. 

With smarter budget allocation and refined targeting we improved paid search performance, leading to a 167% QoQ increase in leads from Bing and stronger impression share across both Google and Bing. SEO and content updates improved keyword visibility and user experience, resulting in a 40% lift in organic conversions and a 31% jump in conversion rate—highlighting better alignment between traffic and intent. 

Through creative optimization, enhanced remarketing formats, and refined audience targeting we were able to boost Meta conversion volume by 52%. Programmatic ads increased quote requests and phone calls, while organic social efforts outperformed yearly engagement goals on Facebook and Instagram by more than 150%. 

Together, these efforts laid a scalable foundation for Harmar’s continued digital growth into 2025.