How Impel Transformed its Brand and Website to Secure $140M in Growth Capital within 12 Months
Challenge
Impel, a digital engagement platform for the auto industry, needed a complete rebrand to reflect its expanded suite of imaging and merchandising products, including a new name, visual identity, website, and go-to-market strategy.
Objectives
- Develop a new brand identity to support expanded offerings
- Launch a modern website to drive market adoption
- Position the company for accelerated growth and investment
Business Impact
829 renamed the SpinCar brand as Impel through a research-driven branding process, including audience research, competitive analysis, stakeholder interviews, and a full visual identity refresh. The go-to-market launch introduced the new brand through an integrated website and marketing campaigns.
Within 12 months, Impel secured $104 million in growth capital led by Wavecrest Growth Partners and Silversmith, setting the foundation for continued expansion through product development and acquisitions.
Results
100%+ Active Clients
200+ Employees Globally
↑3 Acquisitions Post-launch
266% sales growth through
awareness
Evolving Flipz’s digital strategy integrating paid, earned, and owned media with third-party software to effectively engage shoppers
110% increase in paid social revenue
Increasing BCBG’s organic traffic and boosting sales with cost-effective dynamic ad campaigns and a scalable growth model for other brands
18% boost in revenue from inbound
Expanding Flow Hydration’s multi-channel strategy to optimize paid advertising, email/SMS campaigns, boosting ROAS and reducing costs