How Koala Eco Boosted Revenue by 119% with a Multinational Paid Media Strategy

Challenge

Koala Eco, a sustainable home care brand, was focused on scaling both U.S. and Australian markets through improved media efficiency and organic visibility. They needed to maintain profitability while increasing market share, balancing brand storytelling with high-performance acquisition tactics.

Objectives

• Scale revenue while maintaining ROAS in U.S. and AUS markets
• Improve audience segmentation and targeting to drive conversion
• Leverage influencer and lifestyle content for broader prospecting reach
• Increase organic traffic and conversion from product-focused SEO efforts

Business Impact

829 implemented a dual-market growth approach for Koala Eco with an integrated digital strategy spanning paid social, paid search, and SEO. We refined campaign structures, expanded high-performing audiences, and optimized creative based on engagement and revenue data.

An 84% increase in U.S. paid media spend resulted in a 119% jump in attributed revenue, 91% increase in purchases, and 20% improvement in ROAS year-over-year. We integrated influencer content and top-of-funnel prospecting, which proved critical to performance gains.

In the Australian market, our paid social efforts increased ROAS by 42% YoY, with purchase volume growing nearly 62%—driven by high-performing video content, optimized funnel spend allocation, and lifestyle-focused ad creative. SEO improvements to metadata and product page performance resulted in a 39% increase in organic conversions quarter-over-quarter and a 28% increase in organic users.

Koala Eco’s performance trajectory continues upward, with strong YoY growth and a foundation set for further expansion across global DTC and retail channels.