How Life Cycle Engineering Increased Conversions by 154% with Integrated Paid Media and SEO

Challenge

Life Cycle Engineering needed to scale qualified lead generation across both Certification and Consulting services, while supporting a major website migration and expanding into new verticals. With siloed campaign structures, technical SEO gaps, and a need for stronger cross-channel integration, the team aimed to improve paid media efficiency and increase organic visibility ahead of 2025 growth initiatives.

Objectives

• Improve conversion rate and lead volume across Certification and Consulting offerings
• Optimize paid media strategy for vertical-specific expansion
• Increase visibility through targeted display and LinkedIn campaigns
• Address SEO and technical site structure ahead of relaunch
• Align PR and content efforts with keyword and backlinking strategies

Business Impact

Using a tightly aligned multi-channel approach, 829 helped LCE overhaul their paid media structure, boost conversion performance, and prepare for future organic growth.

By restructuring certification campaigns and refining bidding strategy, we were able to deliver a 154% increase in conversions and 54% increase in clicks. Campaigns were strategically adjusted to improve keyword targeting and segmentation, driving a 129% increase in conversions and 43% more clicks QoQ.

Our updated display creative and manual bid optimization increased clicks by 1,219% and conversions by 200%, with retargeting driving qualified traffic back to the site through vertical-aligned messaging. And despite seasonal traffic fluctuations, our SEO and technical enhancements generated 7% YoY organic user growth by addressing metadata issues, improving site speed, and making technical fixes to endure a strong foundation for the 2025 website relaunch.

This foundation now supports LCE’s 2025 focus on vertical expansion, with new campaigns planned across Food & Beverage, Pharma, and Mining & Metals, and a clear strategy to drive qualified MQLs from both paid and organic channels.