Linkage

How Linkage Generated 140% Growth In Google Ad Conversions

↑32%

Engagement YoY

↑22%

Impressions YoY

↑16K

Site Traffic YoY

Three people in a business meeting. A woman is standing and speaking, while a man and another woman are seated and listening. Papers and a laptop are on the table. Black and white image.

Challenge

Linkage, a leadership consulting firm, needed to transform its digital presence to improve lead generation, streamline it’s user experience, and reinforce its inclusive leadership development programs. 

Objectives

  • Enhance credibility within the consulting world
  • Design a user-friendly digital experience to reflect a well rounded brand
  • Increase lead generation and drive conversions

Business Impact

829 partnered with Linkage to redesign and humanize their website’s brand expression, refine UX and UI, and better reflect their expertise and data-driven approach to training leaders.

Through strategic SEO optimization, paid advertising, and improved user experience design, the site relaunched with a 32% increase in user engagement, a 7% increase in session duration, and decreased bounce rates sitewide.

Primed for performance, the website gained traffic through paid marketing strategies on platforms like Google and LinkedIn. Our campaigns generated 16.3K in site traffic, a 109% increase in LinkedIn lead volume, and a 140% increase in Google ads conversion volume — all bolstering Linkage’s credibility and visibility.

Linkage logo.

Industry

Professional Services

Services

Email Marketing Automation
Content Development
Paid Search
Search Engine Optimization
Web Design & Development

Enhancing the User Experience

  • Intuitive navigation: Implemented a sleek, hamburger-style layout that made it easy for users to access key solutions and success stories.
  • Conversion oriented: Placed a bold call-to-action above-the-fold on the homepage to drive lead generation.
Smiling woman in professional attire sits in an office. Text reads: "Changing the Face of Leadership. Accelerate Purposeful Leaders. I Am Ready To… Advance My Organization.

Targeting Email Marketing

  • New audiences: Emphasized organizational and individual buyers through segmentation and tailored messaging.
  • Campaign impact: Influenced the Women in Leadership Conference with a 3.89% conversion rate.
Collage of promotional images for "Women in Leadership" event by Linkage. Central image features a speaker. Hashtags and event details are included.

Increasing Visibility Through Paid Marketing

  • Platform optimization: Launched campaigns on platforms like Google and LinkedIn targeting the right audiences with well-crafted ads.
  • Significant conversions: Improved targeting and relevance of the ads convert clicks into qualified leads.
A smiling person in a gray blazer sits at a table, engaged in conversation with another person with long hair. Other individuals are visible in the background.

Results

↑32% Engagement YoY

↑22% Impressions YoY

↑16K Site Traffic YoY

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