How LivePerson Gained $180M in New Business Post-Transformation

Challenge

LivePerson needed to revitalize its brand, website, and marketing strategy to humanize its AI-driven platform while driving significant growth in leads, engagement, and conversions across multiple channels.

Objectives

• Create a highly functional and flexible design system
• Rebrand to feel more approachable and human
• Revitalize the marketing strategy to improve performance

Business Impact

829 worked in close collaboration with LivePerson’s design and marketing teams to build on the brand expression, then apply it to an approachable, streamlined redesign of their website.

With web presence optimized for organic search and conversion, we launched a traffic-building effort combining paid search and media, and account-based marketing tactics, generating a 39% ROAS in the first quarter alone.

In the first year, LivePerson won $60M in revenue from 40 new companies directly attributable to our performance-focused work, as well as a striking 180M+ won in new business.