How MEIS Expanded Their Digital Engagement with a Comprehensive Strategy

Challenge

MEIS, a leading architectural and design firm, aimed to improve its digital presence to attract more qualified leads and showcase its portfolio effectively. The company faced challenges with limited online visibility, underperforming paid media campaigns, and a website that did not fully convey its brand value or user experience.

Objectives

• Increase organic traffic through improved SEO practices
• Strengthen paid media performance to generate more qualified leads
• Reduce CPL by optimizing campaign structures and targeting
• Revamp website design to better reflect brand identity and improve user engagement
• Implement advanced analytics to track and attribute conversions accurately

Business Impact

829 Studios collaborated with MEIS to develop and implement an integrated digital strategy. SEO improvements, including keyword optimization and content development, led to a 42% increase in organic traffic quarter over quarter. Paid media campaigns were restructured with refined targeting and improved creatives, resulting in a 37% rise in lead volume and a 25% reduction in CPL.

A comprehensive website redesign improved user experience and effectively showcased MEIS’s portfolio, leading to increased engagement and time spent on site. The implementation of advanced analytics provided clear insights into user behavior and campaign performance.