Challenge

STG Logistics aimed to increase conversions across web, paid, and inbound channels while addressing a growing backlog of site updates, resolving tracking discrepancies, and refining targeting strategies for high-value logistics services. The team needed a partner to streamline digital operations, boost search performance, and improve campaign efficiency.

Objectives

• Scale organic search performance while maintaining strong engagement
• Improve campaign efficiency through paid search restructuring
• Refresh paid social and email strategies to increase CTR and SQL volume
• Streamline web operations and support backlog resolution
• Align creative, keyword, and targeting strategies across all digital channels

Business Impact

By realigning paid and organic efforts and introducing structured workflows across web, content, and inbound, 829 helped STG Logistics significantly increase campaign effectiveness, search performance, and lead generation efficiency.

We increased organic conversions by 49% MoM through technical optimizations, leading to STG’s highest-ever organic conversion volume in August. Our paid search restructuring, keyword audits, and CTR-focused creative updates delivered a 167% increase in CTR QoQ, along with improved search impression share and more efficient cost-per-click management.

Paid social traffic increased by 18% QoQ, with clicks up 52% YoY through evergreen intermodal campaigns and strategic audience targeting. Our inbound and email marketing initiatives improved open rates by nearly 10% YoY, and boosted email engagement by 117%.

We implemented high-impact web and UX improvements, while a new support system streamlined request handling and opened opportunities for backlog reduction.

STG Logistics now has a fully integrated digital foundation across search, paid, and inbound—poised for continued growth and deeper vertical-specific expansion heading into 2025.