How Tactacam Achieved 150K+ Sales With a Multi-Channel Strategy

Challenge

Tactacam, an industry leader in outdoor and hunting surveillance technology, needed a full-funnel marketing approach to build brand awareness, drive conversions, and support both direct-to-consumer (DTC) and retail sales, all while overcoming significant competition in the security camera space.

Objectives

• Increase brand recognition
• Support DTC and retail sales
• Optimize paid and organic marketing strategies

Business Impact

829 crafted a multi-channel approach that blended audience-first paid media tactics, tailored messaging, and innovative campaign structures like Performance Max to drive both awareness and conversions. Our PR efforts amplified this success by positioning Defend as a leader in remote surveillance, securing coverage in high-impact media outlets and building credibility in a competitive market. Meanwhile, SEO optimization laid a solid foundation for organic growth, ensuring Defend’s visibility across both DTC and retail platforms. This collaborative effort transformed Defend from a new sub-brand to a credible player in the security space, achieving results that exceeded expectations.