York Design Group

How York Grew Non-Brand Search Revenue 138% on a Unified Shopify Plus Platform

↑96%

Meta revenue, Q3 vs. Q2

↑81%

Google search revenue

63%

Email revenue from flows

Two hands peel the white backing from a sheet of dark botanical peel-and-stick wallpaper on a wood surface.

Challenge

York Design Group, the largest US wallcovering manufacturer, sells WallPops, York Wallcoverings, and Sherwin-Williams direct to consumers. It set out to give each brand more online impact and connect its stores, data, and marketing.

Objectives

  • Rebuild WallPops, York Wallcoverings, and Sherwin-Williams on one Shopify Plus platform
  • Turn richer store data into stronger search and email results
  • Connect SAP, product content, and marketing channels to the stores

Business Impact

829 Studios worked with York’s team to strengthen each brand’s visual identity while building a Shopify Plus digital experience platform for WallPops, York Wallcoverings, and Sherwin-Williams. Shoppers on both new sites now view 4.5 pages per visit, up from 2.1 on the old sites.

The new stores gave paid media richer product data. In Q3 2026, WallPops’ non-brand search revenue rose 138% year over year, and York Wallcoverings’ Google search revenue rose 81%.

Once Shopify-triggered flows went live, they drove 63% of Q3 email revenue on just 7% of sends.

York Wallcoverings logo.

Industry

E-Commerce
Direct-to-Consumer (D2C)

Services

Brand Strategy & Identity
Web Design & Development
User Experience Strategy
Paid Search
Paid & Organic Social
Marketing Automation

Platforms

Shopify Plus
Klaviyo
Feedonomics

Establishing an enterprise Shopify platform

  • Multi-site strategy: Defined the roadmap and system architecture so every York brand could launch on one Shopify Plus platform using easily scalable architecture
  • Brand optimization: Shaped color, typography, and system aesthetic for all three brands, from WallPops’ new patterns to York’s subtler textures
  • Shared foundation: Created a custom block-based Shopify theme so WallPops, York Wallcoverings, and Sherwin-Williams all launch from the same build
York Wallcoverings, WallPops, and Sherwin-Williams homepages side by side, built from one shared Shopify Plus theme.

Putting the new catalog to work in media

  • Managed feed: Rebuilt the product feed with Feedonomics, adding richer, more descriptive titles and attributes
  • First-party signals: Fed Shopify customer data into Google Ads to help it find more high-value buyers
  • Catalog campaigns: Launched dynamic product ads on Meta and Pinterest from the new Shopify catalog
A tiled grid of WallPops and York Wallcoverings catalog ads showing styled rooms, wallpaper patterns, and seasonal headlines.

Triggering email from the new store

  • Klaviyo migration: Consolidated lists in Klaviyo and warmed sending reputation before scaling volume
  • Shopify-triggered flows: Launched Welcome, Browse Abandonment, Cart, Checkout, and Post-Purchase flows on the new store
  • Engaged segments: Shifted campaigns to engaged, interest-based audiences, earning 11X more per recipient on targeted sends
A hand holds a phone showing a WallPops email that invites shoppers to preview a wallpaper pattern in their own room.

Results

↑96% Meta revenue, Q3 vs. Q2

↑81% Google search revenue

63% Email revenue from flows

The amount of work and strategic direction 829 has provided is appreciated. The effort is noticed and I want you to know that we see it. You’ve continued to be a great partner.

Executive Vice President of Sales
York Design Group

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