Increasing revenue through data and dynamic creative assets for a global retailer.

A global fashion retailer with American and French styles that are designed to empower women.

Industry

E-Commerce

Services

Content & Design
Paid Search
Paid Social
Programmatic
Reporting & Attribution
Search Engine Optimization

Challenge

BCBG wasn’t hitting its revenue goals and was looking for a strategic partner. Working with brands BCBGMAXAZRIA and BCBGeneration, 829 was tasked with the challenge of increasing revenue, return on ad spending and organic traffic on both sites.

Solution

By increasing the sites’ optimization and improving paid marketing efforts, 829 planned to push promotions that increased revenue and facilitate organic traffic to the e-commerce sites.

Results

829’s strategic partnership with BCBG helped them consistently reach revenue goals—the result of a combination of fresh creative, audience insights and optimized campaign structure. With lots of testing and by staying on top of trends, 829’s design team was able to create dynamic ads that were created specifically for their medium. Thanks to the incredible success experienced by BCBG’s two brands, the head of digital ventures at Marquee Brands—BCBG’s parent company—reached out and requested 829’s insight and solutions for another three of their brands.