How PTG Consulting Boosted Lead Gen After Rebrand & Site Launch

Challenge

PTG Consulting, a consulting firm for hotels and tourism boards, faced outdated branding and messaging that failed to convey its dual expertise in both tourism and hospitality.

Objectives

• Reposition the brand’s identity broadening its market appeal
• Implement a new visual identity across key brand touchpoints
• Improve the website with lead-generating content to generate qualified leads

Business Impact

829 first repositioned PTG Consulting from a “Preferred Hospitality Group” to the broader “Preferred Travel Group,” building around the company’s unique features for content and design direction.

From these foundations, we crafted a new visual identity — logo, colors, type, icons, imagery — then drove that across key brands touchpoints. Their site, slide decks, and whitepapers all reflected a more focused PTG Consulting brand.

The site in particular was enhanced with lead generating content, and case studies were woven through services content to better prove and illustrate relevant expertise. 

Refined to a more precise landing environment for targeted leads, the site has since generated more qualified and relevant leads.