As part of the rebrand, the organization was repositioned from “Preferred Hospitality Group” to “Preferred Travel Group” to better represent the breadth of service offerings. 829 helped the organization identify its differentiators and proof points to serve as top content pillars.
829 fully reimagined PTG’s visual identity, including the logo, colors, fronts, iconography, and photography. This flowed beyond the website into communication tools like whitepapers, e-books, slide decks, document templates and more.
PTG’s website was redesigned from the ground up with a focus on lead generation. Case Studies are seamlessly woven throughout the services content to create a deep, engaging experience for prospective clients.
With cohesive brand assets that match the quality of its offerings, PTG is able to both create internal alignment, and present itself as a brand that is insightful, accomplished, strategic and dependable. As a companion piece to the new website, 829 created an animated video showcasing PTG’s services and its dedicated team of experienced professionals. By showing unity between its two offerings, using case studies as social proof and linking service pages together for “cross-pollination,” the new website is able to deliver unique user journeys and keep engagement high.