Securitas - 829 Studios

Challenge

In July 2022, Securitas, a multi-billion dollar global security brand, completed the acquisition of STANLEY Security and STANLEY Healthcare. This strategic acquisition initiated a large-scale brand integration project, requiring a comprehensive roadmap to rebrand digital properties, enhance user engagement, and safeguard organic visibility in search engines.

Project Objectives

Rebrand STANLEY properties while optimizing infrastructure
Make targeted upgrades and prioritize technical site health
Expand testing and strategies to preserve domain authority

Industry

B2B

Services

Web Design & Development
Website Support
Paid Search
Search Engine Optimization

Platform

Acquia

Visit The Website

Solution

To meet Securitas’ rebranding needs, we delivered seamless brand integration, enhanced SEO, and made strategic upgrades to website functionality.

Making the Switch

We seamlessly migrated sites and servers to new Acquia instances while transitioning from AKAMAI to Acquia Edge Security powered by Cloudflare for faster global content delivery.
Key SEO Initiatives

We conducted optimizations, deployed aggressive keyword and backlink strategies, and tested conversion tactics.
High-Impact Updates

We ensured every aspect, from design to security, was data-backed, tested, and validated to create a high-performing website.

Website screenshot showing a security company's form for business security solutions. Steps include filling a form, receiving a specialist consultation, and obtaining a detailed quote.

Enhancing the Digital Experience

Conversion rate optimization: Landing page template with repositioned contact forms
Design system expansions: New content blocks and universal footer for a re-imagined user experience
User-centric design: Targeted updates to information architecture to boost engagement

A website homepage with an aerial cityscape and text reading "Security Technology for Your Business." Blurred purple spots suggest areas of focus or interest on the page.

Guiding Design with User Testing

Insightful user feedback: Capturing diverse perspectives and input from a wide range of site users
Informed decision making: Data and feedback aggregation informed updates to usability and functionality
Development opportunities: Real user needs and preferences influenced the Drupal architecture

A digital layout of a website design with various sections, including featured posts, resources, solutions, and images, displayed on a purple background.

Revitalizing Site Management with Drupal CMS

Security and performance: Built-in features and optimizations against common security threats
Strategy-led customization: Extensive upgrades to the user interface to support scalability and flexibility
Seamless integrations: Modular architecture facilitates seamless integration with various third-party tools

829 Studios was instrumental in seamlessly rebranding our digital properties. Their expertise in SEO, user experience, and technical integrations ensured a smooth transition, resulting in a high-performing, scalable, and secure website that strengthened our digital presence.

Results

We expected a drop in keyword rankings and domain authority during the transition, but the results eventually exceeded expectations, dramatically improving page rank, organic traffic, and search engine visibility.

What’s remarkable about the collaboration between Securitas and 829 Studios was how our combined expertise tackled a complex challenge. Securitas provided industry leadership and innovation, while 829 Studios offered technical and SEO skills. Together, we expertly managed a major rebrand, preserving old assets while enhancing new ones, transforming potential setbacks into victories.