How Budderfly Increased Organic Conversions by 93% and Meta Leads by 56% With a Targeted Campaign Strategy

Challenge

Budderfly, an energy efficiency company, sought to improve lead quality across digital channels while scaling brand awareness in priority regions like Connecticut and Hawaii. Previous campaigns were generating volume but lacked consistency in MQL progression and performance across funnel stages.

Objectives

• Improve lead quality and conversion rates across Meta and Google
• Expand regional visibility in high-priority markets (CT & HI)
• Align SEO and content strategy to better capture mid-funnel interest
• Increase overall brand engagement and credibility through creative

Business Impact

829 Studios implemented a multi-channel digital strategy with a focus on quality-first lead generation and improved regional targeting.

On Meta, creative enhancements and regional audience segmentation led to a 56% increase in leads, with major reach gains in Connecticut (+120%).

SEO efforts drove a 93% increase in organic conversions, fueled by improved keyword positioning, blog optimization, and performance content like press releases and brand mentions.

Google Ads targeting shifted to high-intent search terms, resulting in a 65% QoQ increase in MQL+ volume and improved CPL efficiency on top-performing keywords.

These optimizations across paid and organic channels built a foundation for higher-quality engagement and scalable growth in Q2.