How M.Gemi Increased Paid Social Revenue by 83% With Full-Funnel Optimization

Challenge

M.Gemi, a luxury footwear brand, faced significant performance decline in H1 2024 due to creative fatigue, underperforming ad platforms, and reduced sitewide promotional volume. Email and paid social, two historically strong channels, saw double-digit YoY declines, while customer acquisition slowed across key channels.

Objectives

• Rebuild and scale paid social performance by reinvigorating creative strategy
• Improve paid search efficiency and expand keyword reach
• Increase email revenue through stronger segmentation and winback flows
• Establish consistent performance tracking to optimize full-funnel ROI

Business Impact

To reverse H1’s downward trends, 829 Studios led a full-funnel performance overhaul across paid social, paid search, and email. Meta Ads saw a +83% YoY revenue increase through expanded prospecting, stronger retargeting flows, and refreshed creative aligned to audience segmentation.

Paid search delivered +21% more new customers YoY, driven by a tighter branded/non-branded keyword strategy and higher conversion rates from shopping campaigns.

Email performance rebounded with +20% YoY growth in revenue, thanks to improved customer segmentation, reactivation campaigns, and seasonal promotions.

These combined efforts helped M.Gemi regain traction in both acquisition and retention, closing the year with continued growth.