How OASE Increased Conversions by 41% Through Full-Funnel Paid Media Optimization

Challenge

OASE, a global water feature and gardening product brand, aimed to scale its digital presence and drive growth across eCommerce and lead generation. The brand faced challenges in maximizing paid media ROI, unifying brand messaging across channels, and balancing seasonal performance fluctuations. OASE needed more performance visibility and optimizations across both Google and Meta campaigns, while managing platform shifts and limited first-party data.

Objectives

• Increase conversion rate across paid media campaigns
• Optimize channel performance with better segmentation and creative testing
• Enhance campaign visibility and attribution via GA4 and platform integrations
• Scale Meta ad performance while refining retargeting audiences

Business Impact

829 Studios developed and implemented a cross-channel paid media strategy centered on creative testing, budget reallocation, and messaging refinement.

By revamping Meta audience targeting, aligning campaigns to product seasonality, and optimizing top-performing creative, we increased Meta ad CTR by 28% QoQ and lead volume by 33%.

On Google, improved keyword targeting, match type diversification, and bidding strategies resulted in a 41% QoQ increase in conversion rate and stronger overall campaign efficiency.

We also built robust dashboards in Looker Studio and GA4 to surface campaign insights and performance trends, enabling more agile decision-making.