How Roller Rabbit Increased Revenue by 165% With Strategic Digital Optimization

Challenge

Roller Rabbit, a fashion and lifestyle brand, was looking to drive sustainable growth through a diversified digital advertising mix. With goals to scale spend efficiently and focus heavily on new customer acquisition, they faced challenges including rising CPCs, the need for better audience segmentation, and creative differentiation across platforms.

Objectives

• Increase efficiency and scale across Paid Social and Paid Search
• Improve campaign targeting to drive new customer acquisition
• Launch programmatic display to capitalize on bottom-of-funnel conversions
• Identify creative formats and placements that drive higher ROAS

Business Impact

In Q1 2025, Roller Rabbit saw significant gains across all digital channels. Paid Social spend nearly doubled YoY, while maintaining efficiency, resulting in a 121% increase in attributed revenue and 25.9x blended ROAS. Meta, accounting for 82% of Paid Social revenue, saw strong performance from Static and DPA formats, and creative refinements such as urgent CTAs and bold color usage which drove engagement.

TikTok delivered consistent performance despite reduced spend, achieving a 13.1x ROAS through influencer-led Spark Ads and seasonal launches.

Google Ads delivered a 165% YoY increase in revenue with a 45.2x ROAS. Performance Max campaigns led the charge, with continued improvements driven by geo-targeting, negative keyword expansion, and refined segmentation.

Newly launched Programmatic Display campaigns focused on cart abandoners and recent site visitors. These bottom-of-funnel strategies delivered a 16.5x ROAS on a modest spend, validating the opportunity to scale.

Together, these optimizations laid a strong foundation for full-funnel growth and improved returns across all platforms.