How FullSpeed Unified Seven Brands Across 900+ Locations with One Design System

Challenge

FullSpeed Automotive operates and franchises 900+ auto service locations under brands like Grease Monkey and SpeeDee. It wanted every brand to make locations easy to find while giving franchisees on-brand local control.

Objectives

• Modernize and unify the customer experience across every brand
• Improve coupon management, location finding, and location detail pages
• Let franchisees customize their own location pages and coupons

Business Impact

829 Studios visually refreshed every FullSpeed consumer brand, then, guided by business goals, website objectives, and user needs, built a masterbrand site and a mobile-first multisite platform for seven consumer brand sites. All eight sites launched within three months, starting with Grease Monkey in September 2025.

On the new sites, mobile performance improved 107% on average to scores of 93+, engaged sessions on Grease Monkey increased 20%, and customers downloaded 228K+ of the brands’ first digital coupons in the six months after launch.

Franchisees now update their own store pages, services, and offers through Yext, with 0 developer tickets filed after the multisite integration.