Premier Early Childhood Education Partners

How Premier Scaled to 100+ Early Childhood School Sites with One Shared Platform

2,329

New-location conversions

↑11%

Multi-location conversions

↓8%

Search cost per conversion

A child watches as an adult places wooden alphabet blocks on a blue rug.

Challenge

Premier Early Childhood Education Partners operates a growing portfolio of early childhood school brands. Each new school needed a credible website that could win local parents’ trust, even as search costs rose 54% year over year.

Objectives

  • Keep 100+ school websites current on one shared platform
  • Refresh the play-based brand experience to build parent trust
  • Grow qualified inquiry volume as new locations come online

Business Impact

Since 829 Studios launched Premier’s platform in June 2022, it has grown to 100+ school websites, drawing on 829’s Propel design system. In H1 2026, 829 designed the faster Play 2.0 theme and brought parents to each site with local SEO and paid media.

From January through May 2026, paid search conversions for multi-location brands increased 11% year over year on 2% more spend, and cost per conversion fell 8%. The 21 new brands 829 brought into paid search generated 2,329 conversions.

Local Business schema now covers 73 center pages, and 12 more school sites are scheduled for Play 2.0 builds between June and October.

Premier Early Childhood Education Partners logo.

Industry

Professional Services

Services

Web Design & Development
Search Engine Optimization
AI Optimization
Paid Search
Paid & Organic Social

Platforms

WordPress Multisite
Google Ads
Meta
Yext
LineLeader

Building one platform for 100+ schools

  • Scalable platform: Launched one base platform in June 2022 that now runs 100+ Premier school websites, drawing on 829’s Propel design system
  • Play 2.0 theme: Designed Play 2.0 to make every school site consistent, with a larger Propel-aligned block library and a color swap system for each palette
  • New school rollout: Builds new school sites in batches on a four-week plan
A tilted grid of Premier school websites, including Stellar Academy, Les Enfants Preschool, Scribbles Center for Learning, and Nature and Nurture Discovery School.

Making every center site easy to find

  • Local schema: Implemented Local Business schema across 73 center pages and FAQ schema across 57 summer camp pages
  • Center launches: Led SEO quality assurance and launch readiness for four new center openings and managed Google Business Profile setup
  • AI visibility: Tracked center-level AI rankings in Yext Scout and began adding files that help AI assistants read each center site
The Learning Grove Academy Sugar Hill school page beside its Google Business Profile, showing address, hours, and reviews.

Bringing parents to every new school site

  • New-brand launches: Brought 21 new brands live in paid search, generating 2,329 conversions from January through May 2026
  • Search mix: Moved top multi-location brands from Performance Max into high-intent brand and non-brand search campaigns
  • Location breakouts: Split multi-location social campaigns by location with dedicated budgets to reach more of each market
Back to School and Summer of Imagination social ads showing smiling children and Enroll Today buttons.

Results

2,329 New-location conversions

↑11% Multi-location conversions

↓8% Search cost per conversion

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