How Ataccama Scaled Lead Generation with a Paid Media Revamp

Challenge

Ataccama, a leading data management and governance platform, was looking to improve its digital marketing performance in a very competitive market. The company faced challenges with stagnant lead growth, high CPLs, and underperforming paid media campaigns that lacked strategic segmentation and optimization. Additionally, there was a need to better align campaign messaging with target audience personas to drive higher engagement and conversions.

Objectives

• Increase qualified lead volume through paid media channels
• Reduce CPL by optimizing campaign structures and targeting
• Enhance ad creatives and messaging to resonate with key personas
• Implement robust tracking to accurately attribute conversions
• Establish a scalable framework for ongoing campaign optimization

Business Impact

829 Studios partnered with Ataccama to overhaul its paid media strategy, focusing on data-driven optimizations and audience-centric messaging. By restructuring campaigns, refining targeting parameters, and developing tailored ad creatives, Ataccama experienced a 38% increase in lead volume and a 22% decrease in CPL quarter over quarter. Conversion rates from paid channels improved by 45%, indicating stronger alignment between ad content and audience intent. The implementation of advanced tracking provided clearer insights into campaign performance, which allowed for continuous refinement and scalability.