New Paid Ad Strategy Fuels Footwear Brand’s Success

A leading footwear brand specializing in stylish and comfortable flip flops, embodying the essence of Brazilian flare.

Industry

B2C
E-Commerce

Services

Paid Search
Paid Social
SEO

Challenge

Havaianas approached 829, looking to improve the performance of their digital ads, audience targeting strategies, and the efficiency of their Paid Social and Paid Search campaigns. The goal of this engagement was to revitalize Havaianas’ key drivers of user engagement and revenue, and give the Havaianas team a better foundation for long-term success.

Solution

829 recommended an adaptive strategy for Paid Social and Paid Search, which included:

• Refreshing the look and feel of Paid Social ads with both design and copy
• Using a strategy that monitored and adapted to audience behavior
• Taking brand awareness and top-of-funnel efforts far and wide
• Leveraging new ad types on Spotify and TikTok

Along the way, 829 made bid adjustments and keyword optimizations to Paid Search ads. 829 also reallocated budget toward top-performing audiences and campaigns. By focusing on user intent and audience behaviors and making real-time adjustments, the Havaianas team saw immediate results.

Results

829’s Paid Social strategy provided heavy emphasis on creative updates and audience targeting, which is where the Havaianas team immediately started to see:

• Revenue surge in Q2 by 93% quarter over quarter
• Revenue increase 300% since the prior year
• Creative performance yield a 120% lift in click-thru rates YoY

In order to grow top-of-funnel audiences to better support bottom-of-funnel conversion volume, the 829 and Havaianas team added Spotify and TikTok ads for the U.S. market. This allowed for ramped up efforts ahead of the Black Friday/Cyber Monday sale season to further facilitate revenue growth for Havaianas.